-
Problem: Traditional job applications blend into the noise, making it impossible for emerging designers to stand out or communicate depth, intent, and capability.
-
Opportunity: Build a cinematic, confidential physical–digital experience that transforms a simple application into a moment of intrigue, emotion, and brand storytelling.
-
My Contribution: Concept architecture, physical design, narrative scripting, storytelling strategy, microsite creation, QR journey design, and end-to-end experience flow.
-
Impact: 85% QR-scan conversion across recipients; 5× higher response rate compared to standard outreach; sparked conversations with top agencies and positioned the experience as a replicable innovation framework.
Top-Secret Experience
Project
​
Timeline
​
Skills focused
​
User Experience
​
30 Days, 2025
​
Primary Research
Secondary Research
Ideation
Rapid Prototyping
User-Testing
Visualization
Prototype
​
Challenge : Get a job within 30 days.
I Trusted my Fire
The Journey was unknown, but my instincts had a map.
The Top-Secret Experience
1
Created something that can't be ignored.​
The Strategy
Agenda: Create Curiosity to eyes.
New energy. New direction. A good breakfast and a quiet wonder, if I were hiring, what would strike me? I built an experience inspired by what I'd value most as a creative.
2
Crafted mystery & stirred Curiosity.
Letter Design
Agenda: Create Suspense
I designed an experience that sparked curiosity, because I needed to know where I’d be felt, not just seen. A quiet filter to find where I’d truly grow. The Letter design included different passwords for every studio, to access the case study done by me.​
_gif.gif)
3
Made a list of Places I wanted to work
Curated List
Agenda: Let them know I exist.
I had 30 days. I chose 10 studios. I picked the problems that with my vision and lens can be a market disruptor. ​
4
Door to Let them know how I think.
Case Studies
Agenda: Lead them to my website and reflected their work through my vision.
I solved their challenges, reimagined their products, and showed the power of my Triangle of Innovation framework. A crafted experience talking directly to the creator.​
5
Mixed Responses, but people now know I exist.
Impact
Approach: Trigger conversation.
I shared each case study on LinkedIn. What followed? Real responses. Thoughtful emails. Zoom calls. No bots, just humans who felt something different​
Meanwhile...
Moved to Buffalo
No home, No family, No friends in my vicinity.
Expanded knowledge
Realized while everyone is preparing the world for AI, I will design the world for Humans.
Got Published
In 20 years, my school chose 20 who lead differently. I was one of them, published in school achievement magazine.
Didn't Give up
I cheered for myself & believed in my talent.
PLAN B was in making
If not this, then what ?
AGAINST LLC
Knocked !
Packed my bags and courage.
I didn’t send an application.
I sent a feeling,
folded in mystery, sealed with intent,
built to find those who see with more than just their eyes.
Anupria Singh