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Problem: Fast-growing studios struggle to translate founders’ vision into systems, strategies, and experiences that scale across projects without losing emotional depth or design integrity.
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Opportunity: Build cross-functional frameworks, design systems, and strategic processes that bridge product, service, and emotion—elevating the studio’s creative output and client impact.
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My Contribution: Innovation strategy, systems thinking, case-study development, product/service concepting, narrative building, and end-to-end design execution across multiple client projects (including ACB, Consilio, and internal studio IP).
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Impact: Delivered 5+ high-impact projects; strengthened studio storytelling and pitch material; improved project clarity and decision-making; expanded the studio’s capability in system design, emotional design, and strategic frameworks.
Role
Timeline
Skills focused
Innovation Fellow
6 months , 2025
Emotional Strategy
Design Research
Systems Thinking
Experience Mapping
Strategic Framing
Narrative-Driven Copywriting
Multidisciplinary Design Collaboration
Independent Concept Development
GO AGAINST
One of the best interviews I’ve ever had. You’re resilient, ambitious, and your way of thinking is rare and powerful.
– Jennie Myers, Founder at Against
I’m becoming the kind of designer who sees the whole picture, then zooms in to shape every detail. The kind who solves with instinct, emotion, and clarity. Some say it’s a little like Steve Jobs. I just call it alignment.
Athletic Club Boise
Athletic Club Boise will debut in USL League One in 2026, marking a historic moment for the city's professional sports landscape.
My contribution
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Concept Development for Video Storytelling
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Narrative Structuring
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Collaborative Ideation
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Editorial Copywriting
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Content Architecture for Blog Posts
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Launch Event Support
A Pause, Not an End
A strategic roadmap for a cross-disciplinary lab, crafted to expand Against into a problem-solving force.
My contribution
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Initiated and developed the vision for a future-facing Innovation Lab at Against.
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Framed the Lab as a strategic evolution beyond advertising, toward multidisciplinary problem-solving.
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Designed the Lab’s structure, positioning, and roadmap aligned with market trends and internal capabilities
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Created the strategic narrative and visual language for internal pitch presentations.
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Demonstrated leadership through self-started initiatives and cross-functional collaboration.
WIP
Athletic Club Boise will debut in USL League One in 2026, marking a historic moment for the city's professional sports landscape.
What I am doing now...
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Publishing the full ACB brand case study on the Against website (copy, visuals, structure)
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Writing and designing a companion blog post that extends the story behind the crest
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Creating social media storytelling for Instagram & LinkedIn
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Developing PR strategy and identifying publishing channels in design, sports, and branding
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Outlining a public presentation for Boise Design Week
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Supporting brand marketing content for Jennie (Owner at Against) and internal campaigns
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Writing and visualizing the APPEL framework as a standalone thought leadership piece
